I am excited about this post, mostly because I get to talk about my awesome experience with Wonderful Machine. So for those of you who don’t know who or what Wonderful Machine is... They are a photography marketing ninjas based in Pennsylvania. I believe the first time I came in contact with them was a mailer I saw in a studio I was working with.
Later on I noticed my good friends Mark Weinberg, and Derek Israelsen had a listing on their photographer database which, by the way, take some time to click on Mark’s and Derek’s names to check out their awesome work! After speaking with those two about their experience with WM, Mark advised me to reach out to Bill Cramer, WM's CEO. Bill was awesome from the get go he took the time to look over my site and work and offered some great advice.
After some foot dragging on my part, and some great encouragement from my wife I decide to have them work up a marketing plan for me. The plan consisted of all the different aspects of marketing I should be incorporating and how to do so specifically for my business. This also included a month by month plan of attack to accomplish it all. It was a great experience and was well worth the price. Not only for the information they provided me but it was worth it's weight in gold purely from a motivational stand-point. Not to mention all of the advice and help they gave me prior to working up the marketing plan. That said, a word of warning as with pretty much any marketing effort, and I am paraphrasing Bill here, but it is simply a magnifying glass.
What does that mean? I mean that the marketing plan just like buying an email list, re-designing your band, or even buying a new camera will only magnify the work you are already putting into your efforts. If you are putting a lot of effort in, you will get a lot out of it, if you are putting little to no effort in you will get little or no results from it. I will be coming up with some new posts on my thoughts on marketing in the coming weeks or months. Also I will be writing another post on the re-design Melissa Ginsiorsky from WM worked up for me, she did an amazing job to say the least.
So that is my plug for Wonderful Machine, and know that this is not solicited by WM in any way shape or form and would highly recommend them if you want to get serious about your marketing efforts.